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Saturday 29th April 2017

Virtual Ashridge

Global perspectives » Operations management

Operations management

Pennies From Heaven: How to Boost Rainy-Day Sales by 2 Percent

Is there a sunny side to rainy days? Could bad weather lift retail profits? IESE’s Victor Martinez de Albeniz shows how adjusting prices according to the weather could translate to a 2 percent uptick in retail sales.

Which is the right weighing scale is right to weigh pallets?