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Monday 29th May 2017

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Global perspectives » Marketing/Ops/Technology » IESE Insight - Know More. Stay Ahead - RSS » Pennies From Heaven: How to Boost Rainy-Day Sales by 2 Percent

Pennies From Heaven: How to Boost Rainy-Day Sales by 2 Percent

Is there a sunny side to rainy days? Could bad weather lift retail profits? IESE's Victor Martinez de Albeniz shows how adjusting prices according to the weather could translate to a 2 percent uptick in retail sales. Read more …

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